The inspiration for HeadshotsTO started in early 2016 after noticing that many of my friends, colleagues, and clients lacked a professional headshot on their various social media profiles. I decided to write a blog post titled The Importance of a Professional Headshot on my main photography website (PAWELECphoto), in hopes of informing and educating the masses. As stated in the post,

"You’ve probably heard of the saying it’s best to 'put your best face forward', especially during the beginning of your career. Regardless of the job that you’re in or want to attain, people judge you on your appearance in what psychologists call “think slicing.” Simply put, people decide all kinds of things about you within the first few seconds of seeing your picture and / or meeting you – from your level of intelligence to your socio-economic status and even sexual preferences. You don’t get a second chance to make a first impression, so make sure your one-shot counts."

Whether you’re refreshing your professional branding on LinkedIn, diversifying your character-type for acting auditions, or even looking for your true love on a dating site, a professional headshot session from HeadshotsTO is the way to do it!

Be sure to check out the FAQ & Policies page and always remember that,

"A photograph is shaped more by the person behind the camera than by what is in front of it." – Canon Australia.


HeadshotsTO is owned and operated by Giancarlo Pawelec of PAWELEC Photo Inc. Since 2001, Giancarlo Pawelec has professionally photographed many exceptional faces including high-profile executives, recording artists, and even celebrities. His work has been featured in some of Canada’s top publications and advertisements. With a strong background in studio photography (specializing in editorial and commercial), Giancarlo is known for creating compelling images with beautiful lighting that stand out and get noticed!


"I have worked with Giancarlo on a number of corporate photo shoots over the years and he is not only a consummate professional, but an extremely gifted photographer with a true artistic vision. He is always dependable, and has exceeded expectations on each project he has completed on my behalf. His personable approach makes him incredibly easy to work with while his dedication to his craft has led me to recommend him to my peers over and over throughout the years with much success. It has always been a pleasure to work with Giancarlo – watching him work is watching a master at his craft."
Ravi Nagraj (Investment Advisor, RBC Dominion Securities)

"It is always an absolute pleasure working with Giancarlo. He has the fine ability to get his clients comfortable and at ease when getting photographed. He is flexible, dependable, and has produced impeccable headshots for our firm. I definitely recommend Giancarlo to anyone looking for a photographer to get their company’s headshots done. He has a sense of branding and understands what will work best for your company. In addition, he makes an extra effort to deliver great results to each client, always putting their needs first. He is a true professional and definitely one of the best in the field."
Rinky Barua (Marketing and Continuing Legal Education Director, Cambridge LLP)

"I was nervous about the photo shoot for our corporate website, but once I met Giancarlo, I instantly felt at ease. He has a natural gift for making people feel comfortable in front of the camera, which made the experience enjoyable and also lead to some great pictures!"
Amanda Busch (Administrative Associate, The Newton Group | ScotiaMcLeod)

"Giancarlo is an absolute professional. He has the ability to work with various personalities, bring out their best side in front of the camera and capture it perfectly. Our executive team like many others are very busy, so being able to get the job done efficiently and on schedule is important to us. It’s always a pleasure working with him."
Christian Ali (Chief Marketing Officer, Dream Payments Corp.)